A powerful marketing principle was revealed when Avon creator David H. McConnell figured out why people were purchasing from him and this principle is still relevant today. What did he discover you ask? He exchanged something of value for FREE to his clients. This led to a back end sale for the books that he was selling.
Over the next couple of paragraphs I'm going to outline for you several tips for success based on the "value exchange" marketing principle. When you understand and apply this principle appropriately, you will achieve success with your Avon representatives site immediately.
FREE is ALWAYS The Best Price
McConnell was trading perfume for the opportunity to speak with people and this reduced the natural resistance created by the presence of sales people. When people are in a situation where someone is selling them something; they immediately put up a wall. So when the value exchange is completed initially, any previous psychological barriers will be reduced or eliminated.
Value Given Must Be GREATER THAN the Value Received
When you continue to provide extraordinary value with EVERY lead that you have, you will find that people will begin to buzz. If the value you are giving your leads is greater than what you are asking from them, you will see more success in your Avon business. For example, when promoting a new product, you may want to give them that product for free (if possible) in exchange for a meeting with them.
Generate Leads from Previous Customers
Don't forget one of the easiest ways to generate leads and that is to entice your current customers to send you leads or referrals for something free. Let's use free perfume for example. You can offer your current clients free perfume if they refer 5 or more people to you who would be interested in Avon.
The secret here is that you must make sure that the giveaway has a value to them that is greater than the 5 names, addresses and phone numbers that they provide. It is worth noting here again that the value exchange must always be greater for them.
Take Advantage of Your Avon Representative Website
As you probably know by now you have a replicated Avon representative website. Take advantage of this website and learn how to drive continuous traffic to it. Put your web address on EVERYTHING. Employ the value exchange principle and give new visitors a free gift just for stopping by the website.
As soon as your visitors arrive at the website, you can begin the upsell process. The secret is to make certain that they return. It is imperative that your customers and/or clients are aware of all of your promotional offers such as, coupons and discounts and of course any new Avon products. If you are using the "value exchange" principle correctly, then they will keep coming back.
When you apply the value exchange principle, you'll notice that you'll start to drive traffic to your website day AND night. Imagine making money while you slept!! That's the power of the internet and technology. The secret to making money online is understanding leverage.
To learn more about how to leverage your
Avon representatives site, it is a must to understand how the top MLM leaders make money online. The secret is in the system. Mark Gubuan can help you learn how to leverage your
Avon representatives site using a system so you can generate more traffic and start making more money today.
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